Saussure's theory
"The signifier and signified"
Signifier: a word or image, physical
Signified: meaning and association
eg. signifier: purple
signified: royalty and wealth
Madonna's Star Profile
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Evaluation Question 4
How did you use media technologies in the construction and research, planning and evaluation stages?
Key Concept Research
Representation Includes how people are presented within the video in relation to ethnicity, culture, disability and more. Can be achieved through many aspects such as location, props and narrative. Audience Refers to how an audience will interpret and read a text. Individual's life experiences and social standing will affect this. Conventions Are seen when stereotypes are showed within a video. Usually emphasises the genre of music. Institution Companies will often have a running theme or link which all or many of the videos they have created will feature. Narrative Todorov's basic structure of a narrative: Equilibrium - Disruption - Resolution - Restored Order - New Equilibrium Genre Specific characteristics that are common through a certain type of music will help audiences to identify the genre.
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